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People First



People First gives massive illumination for every person who truly wants to make a difference in peoples' lives. It's a trans-formation 5-step philosophy told in a story format that will equip you with little known secrets for building lives and passing on a legacy. ISBN 0-9766671-0-X

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Price: $24.95 FREE shipping and handling!


International Reviews | Book Wire Review

If you are a leader, manager, coach and parent, please read this book. People First ~contains priceless wisdom that will change your life.

Jack Canfield, Author | New York Times Best-Sellers
Chicken Soup for the Soul® and The Success Principles


I really enjoyed "People First!" Not only did it enlighten my spirit, it moved me and reminded me of what's really important. As a result the five habits of communication pyramid is on my desk and it will stay there until I'm habituated. It's simple, but not always easy, and you have provided a great reminder. I have no doubt it will become a classic in the realm of"Who Moved My Cheese," "Leadership and Self-Deception," and "The Greatest Salesman In the World.

Stewart Levine
Author: Getting to Resolution and The Book of Agreement

People First gives your heart and mind a path to make change easier and leadership natural. Pastor Lannom artfully combined his unique expertise as business consultant, martial arts master, accelerated learning facilitator, and spiritual teacher into an engaging story that can benefit literally anyone who works with people.

Paul R. Scheele, co-founder of Learning Strategies Corporation
Author of PhotoReading, Natural Brilliance, www.learningstrategies.com


In Pastor Lannom's People First book, leaders discover how to empower people rather than wielding power over them. People First provides simple action steps toward building strong interpersonal relationships. A must read book for anyone who has to deal with people!

Dr. Tony Alessandra author of The Platinum Rule and Charisma


In his powerful and engaging book People First, Pastor Lannom reminds leaders that their most important role is to empower the people around them. In addition to being the right thing to do, it also makes sense. An empowered team will create success for the leader, but for this to happen the leader must put his or her team first. The strategies in People First will help you to be an outstanding leader who creates outstanding results.

Tom McCarthy, author of the highly acclaimed book FIRE-UP Your Presentations and FIRE-UP Your Results as well as several CD learning programs including the best-selling Paraliminals Peak Performance and Talking to Win


People First is a simple yet very powerful book.  A must read for CEO's, executives at all levels, their employees, parents and kids.  This is a great primer for high school and college students.  Read it now and apply this simple brilliance.  Thank you Jack!  Well done!
 
Jeffrey Meshel, Author of "One Phone Call Away: Secrets of a Master Networker"
Chairman of Mercury Capital Corporation, Chairman & Founder of The Strategic Forum


A strong message for every business leader: the most important asset on your balance sheet is your people. Get your people right and everything else will come right.”

Susan Ford Collins and Richard Israel
Authors of The Joy of Success andShifting Gears


People First offers real tools to change the way you think about and the way that you interact with those that you are in relationship every day; work relationships and personal relationships. It is great reading that illustrates just how effective these changes can be in creating a more prosperous and fulfilling life. Pastor Lannom, you have done a wonderful job in painting a picture of balance, abundance and happiness that can truly be achieved. This book is a must read for everyone.

Kandee G, internationally recognized speaker, life coach, radio host
Author of Now Boarding: Next Stop-Your Remarkable Life


I loved People First. The story is so entertaining and inspiring. The action steps are so simple and easy to apply, yet deeply profound and transformative - in a personal and business context. Plus, the results are absolutely extraordinary. Get a copy for yourself and everyone you care about.

Bob Scheinfeld
Best-selling author of The Invisible Path to Success and The 11th Element


"PEOPLE FIRST is an outstanding contribution to the literature in the leadership field! The book is "content filled" and "reader friendly"!

I am a Professor in Marketing at the University of Illinois at Chicago. I have reviewed many books on leadership. PEOPLE FIRST presents a compelling statement focused on empowering people through systematic building of interpersonal relationships.

At the University of Illinois at Chicago, I am teaching the PEOPLE FIRST principles to my students. I teach the concepts of "The Pyramid of People Power", "MMFI--Make Me Feel Important", "Create a Culture of Recognition and Celebration"...and many others. The PEOPLE FIRST text clearly presents specific "hands-on" techniques that can build a powerful leadership style for the reader.

As a consultant and professional educator in the network marketing industry, I am strongly endorsing PEOPLE FIRST as "required reading" in relationship building to my company clients and network marketing distributor audiences worldwide.

I look forward to reading the other books in the PEOPLE FIRST series and sharing the philosophy. You have written a winner, Jack. Congratulations!"

Charles W. King | Prof. of Marketing University of Illinois at Chicago
Co-Founder | Faculty Administrator
Seminar Leader of the UIC Certificate Seminar in Network Marketing
Researcher, Educator, Author and Consultant in Network Marketing


"Congratulations Pastor Lannom... and Thank You! for your book. Indeed, People First is the answer, and like the martial arts master you are-and the story your books tells-you have wonderfully demonstrated the principles and practicals of what it takes to transform our organizations and ourselves by putting people first. One caution to readers: Many of you will have the tendency to thoroughly enjoy Jack's entertaining read, but miss his point(s). Why? Because it is so simple ... too simple. Don't be fooled. Mr. Lannom knows what's so and what he has written works. You can feel it! So, Pastor Lannom, 'I am proud of you'. You've written a terrific book that's right on, well done and a real and lasting contribution. I will read your book again in six months and be amazed how much it's changed.”

John Milton Fogg | Author, The Greatest Networker in the World


"The network marketing industry is extremely competitive.  We need to be able to attract leaders and business builders.  To do that we must be the best and associate with the best.  Pastor Lannom is the best.    Working with Jack we will be more efficient and effective as individuals and as a group.   By truly putting 'PEOPLE FIRST' we will dominate our industry!!" 

Stuart Purcell
Listed as one of the 2000 Outstanding Scholars of the 21 st Century–First Edition; Listed in the First Edition of Outstanding People of the 21 st Century.
Also listed in Who’s Who in the World, Who’s Who in America-Finance and Industry. Holds the Record for having the most people, making the most money, the quickest, in network marketing history. Stuart had more than 30 people making over $25,000/week within 2 years, and his top earner was at $86,000/week. 


Hi Jack: Your book “People First” is so full of multidimensional phrases, ideas, and achievement formulas formatted in such a way that once the reader has read the lines, it is learned! You have demonstrated incomparably that, as one of your passages reflects, every human being has exalted worth and potential, and are marvels of creation! Motivating and teaching to unlock powers within, achieve highest potential, and implementing techniques in putting People First ~ while working together making needed differences ~ while uplifting, facilitating and expressing our human spirit! … all … is in your People First Program!

We all thank you! for “celebrating the human spirit” the way you do ~in your ‘great’ writings, and inspirational in person events!

Keith Colley | founder | producer | writer www.candoproject.com

As a “Company that Cares”, Republic Services understands the value of our people and the critical role that they play in our success. Both individually and collectively, we want people to believe in themselves and to become more passionate about everything they do. This book provides a simple yet powerful message regarding the importance of caring for yourself, your family, your co-workers and your customers. People First is a road map to follow if you care and want to create a great place to work. I highly recommend People First!

James E. O’Connor | Chairman & CEO, Republic Services, Inc. | Top 100 CEOs in America


Hello Jack... I just wanted you to know how very much I enjoyed reading People First. I actually got choked up reading the last half! When I first saw the book, I thought it would be like many that I have read, but this was different. It has many, not just one, but many really good NUGGETS that can help individuals and corporations. I am so proud to know you and to count you a friend! Now more than ever, I understand and truly believe not only in you, but in what you are doing through this and other efforts of yours. Without doubt, I need the gift that Pastor Lannom is and that I am only beginning to discover. Thank you Jack for writing the book, for sending it to me when you did. Thank  you Debbie for asking me if I had read it yet, when I had only glanced at it and put it on my shelf with the hundreds of other books that I have in my office.  It was Debbie's question that pricked my heart and I knew I had to read it. Thank you Jack for being so supportive of Selling Among Wolves, mer personally and our approach to the sales process and business in general. You can expect to succeed with this book my friend and I will do my
part in promoting it. I will give it to corporate clients!

Michael Q. Pink | Selling Among Wolves | Sellingamongwolves.com

If you truly care about real success, which is honoring and enhancing the unlimited potential of others, Pastor Lannom’s “People First” is a must read. This unique and inspiring story teaches you how to make a difference in your own life by making a difference in the lives of others. To read it is to be inspired. To study and apply it can change your life forever…

Jack Maitland | Former NFL Player | President, Maitland Marketing


After a recent introduction to Pastor Lannom, I was asked to read an advance copy of “People First”. As I did so, it occurred to me that if I wanted to prosper in my business, I must treat my talented team members (Purpose Partners) with the exalted dignity and worth that they deserve. I must seek to find the exalted potentiality in each of them as we hire, train, and seek to retain and advance them in their chosen fields. Otherwise I should expect to join the ranks of those businesses whose growth is hindered by a failure to retain qualified workers when they depart to go work for someone who does honor and respect them. I encourage every business leader to read this book, carefully consider it’s message and apply the wisdom it contains in developing a People First philosophy in their workplace. Congratulations, Jack on writing the next great guidebook to success in business…

Scott A Dennison | CEO, Founder, Inspired Life Development


“People First” is an engaging, entertaining, and powerful read. I want all of my employees, business associates – and all my friends – to read this book! It’s too easy in this fast-paced, high-tech world to forget what truly matters: to celebrate our collective human spirit…

Troy Helming | CEO of Krystal Planet


I must say that "People First" is one of, if not the best book I have ever read. It was a fun read and once started, hard to put down. Your story applies the simple principals of loving each other first and foremost. Many people seem to forget what really matters once they start down that path toward success, and then wonder why they often hit speed bumps that slow them down. I believe that if everyone were taught to utilize these principals in grade school then becoming a “success” would ultimately take on new meaning. Brilliant!".

Chuck Simpson | CEO, Amerikare


Great reading! I have really enjoyed, and have put to work immediately for my own life. Thanks a million!!!!! A work such as this is something to be truly proud of and I am proud of you for being able to write such a masterpiece…

Sy Richardson | CEO, Five Star Telecom


The book is a great read (I read it in two sittings)! I think America is hungry for this type of message. The book is a great read because you made it a story about specific people and not simply principles and beliefs; you put faces and emotions behind these principles and beliefs. Today's corporate world has its priorities completely backwards. Explaining that 'Once we get our financial balance sheet in order, THEN, we might have time for initiatives like 'People First''. Rather than realizing that by putting 'People First', the balance sheet will follow. The leaders need to be strong enough to have faith in the employees to do the right thing, while the employees simply want to do the right thing, and get a little recognition for it. The challenges will be 1) Get the 'Top Dog' (Dan Burton) completely on board. This has to be top down and all eyes will be on the 'Boss' to see if he's 'doing' or just 'talking'. The first sign of the 'Boss' just 'talking' the beliefs, but acting otherwise, the movement immediately breaks down. 2) There is healthy skepticism among employees due to the challenge #1listed above. Most corporations have 'rolled out' numerous 'initiatives 'that go nowhere due to lack of follow-thru from leadership and employees therefore have built up a guard of skepticism. I look forward to the book hitting the stores in the US and recommending it to my business associates. For the committed, conducting business in a manner that puts 'People First' could be the best business decision they ever make...

Mike Kiernan | Maverick Oil Company


I must say that "People First" is one of, if not the best book, I have ever read. It was a fun read and once started, hard to put down. Your story applies the simple principals of loving each other first and foremost as taught by our creator. Many people seem to forget what really matters once they start down that path toward success, and then wonder why they often hit speed bumps that slow them down along the way.

I believe that if everyone were taught to utilize the principals within the “pyramid of people power” in grade school, we could eventually eliminate crime. Becoming a “success” would ultimately take on new meaning.

I love the idea of the shirt stating "under construction" and hope you do not mind if I find a way to use that phrase as we build our company in the context of how you used it. Also, the coin allowing permission to either fail or succeed. Brilliant! I noticed that you used the phrase "untapped potential" at least three times that I counted.

Chuck Simpson | CEO, Amerikare International


As you know, I'm involved in the training industry that impacts many industries. The most successful companies are in a constant state of helping personal growth develop from the owner all the way to the person who started with the company yesterday. I will recommend People First to every one of my clients and also suggest that they do as I have, and pass it on to every member of their family! People First is not a "how to" it's a "why" for life. I am certain that it will become a classic!

George Madiou | President, CEO | www.LiveOnlineMeeting.com


“Yes! I read the book with interest because we have people with a variety of backgrounds in our growing affiliate network. Our community includes people with corporate leadership experience as well as those just attempting to start an alternative career in a home-based business, along with non-profit organizations and ministries. The straightforward principles in your book apply to all of us and especially to us in leadership. While we already were already proud of our company perspective that every affiliate possesses unique God-given qualities that they could develop to excellence, the pyramid gives me a simple model that I can use to teach others. Before I completely finished the book, I began to experiment with the praise and recognition component. In just a few days, I have already noticed a difference in the attitudes of those I interacted with as well as an improvement in my own attitude. As the book states, the philosophy begins at home and spills over into the workplace. I found that applying the principles with my family made the last week quite enjoyable. Now that I have finished the book, I intend to recommend it to all our leaders. I found the implementation of the concepts easy to build into our current practices. I expect that over time, we will see quantifiable results that will document the premise in the book that bottom line profits will improve in direct relation to the morale of the group.”

Bob Cline | President, UPC | www.UnlimitedProvisions.com


Your book is truly an inspiration for all businesses regardless of their size, industry or culture. A universal guide to creating an environment that attracts grows and retains people which leads to business growth. I read your book from cover to cover nonstop…loved it! Can’t wait to see the movie.

Christine Thompson | CEO, CKT Alliances International LLC


After reading People First by Pastor Lannom, I had the opportunity to put its principles into action. I needed a car very badly since I had just sold my car for half price to a minister who was without a car. Now he had one and I didn’t. A friend dropped me off at the auto action in Fort Lauderdale , and I thought I would just drive out. (The very fact I could bid at the auction came from the application of People First principles:  a few days before, I was about to buy a car from a fellow who buys cars at auctions, but the deal was not right for me. But despite huge differences in background, we found many commonalities and he invited me to become a dealer (for free) and have the right to enter the auction. Entry to the “lanes” is strictly limited to badged dealers.))

At the auction, I bid on exactly the car I wanted and got it for several thousand dollars below the fast-sale market price, and perhaps $4,000 below the used car lot sticker price. After buying it, the car got lost in the “system” and was actually towed to another auction by mistake. Although I was angry, I stuck to the People First principles in Jack’s book and took time to get to know the sales and customer service people who came to my aid. I ended up making a ton of new friends, and they went to bat for me. Eventually they got my car back, and to make up for many hours of lost time, they took another $775 off the already bargain price. Afterwards, I wrote two different letters commending the considerable efforts that two outstanding auction employees took on my behalf to get my car back.

Now I’m driving a 2000 Honda CR-V that is worth thousands more than I paid for it—all because I learned from Jack to put People First.

Van Hutchinson | Student of Pastor Lannom and business book author


Pastor Lannom has contributed one of the most important tools imaginable for all human "beings".

People First conveys a simple yet very powerful message…to achieve a true sense of balance and success we must first begin by honoring the human spirit! Corporate America as well as our entire society can easily benefit from "The Pyramid of People Power"!

I cannot adequately express the impact that this small book has had on my company and my life, but suffice it to say, that I have shared a copy with each and every one of my "purpose partners" and continue to enjoy the rewards on a daily basis!

Thank you Jack!

Riza Chase-Gilpi
CEO, Kitty’s WonderBox, Inc.


People First is a powerful and inspiring book with specific instructions on how to improve your life. The story behind the book makes it impossible for the reader to forget how simple genuine attempts to place people before the task, changes the quality of all relationships.

Barbara McRae
MCC, bestselling author of Coach Your Teen to Success.


“People First” is not a how to book, it is a total philosophy on life. As a physician and a Walu student, I couldn’t imagine treating people in any other fashion. Everyone is a creation in God’s image. I give the example of a young child walking the mall with his or her parents. They will look at you with a big smile and gladly say Hello! It comes without assumption, prejudice, or judgment. It is simply because you are another human being.

No one will deny the warm feeling of being appreciated or recognized. We simply must change our focus. Don’t ask yourself, What’s wrong with this world? Start asking, What’s right? If we continue to build on GOOD, things can only get better. This comes with belief in faith. “Believing is seeing!”

This book is a wake-up call. It will make you stop and think. The examples are universal. You don’t need to be a CEO to read this. You just have to agree that you can continue to improve your life and your relationships with others.

“People First” will help you to focus on a positive way of life, sometimes take a step back and recognize our faults. We can all benefit from a regression to our childhood, give everyone a big smile and say, “HELLO!”

MICHAEL F. AUGUSTINO | M.D. | F.A.C.O.G


Dear Mr. Lannom,

Through more than 30 years I have known Mr. Helge Normann and had him as a personal friend.  More than 15 years ago he introduced me to Carlson Learning Company, the worlds largest supplier of psychometric analysis.  Since that time my company was the official distributor for Carlson Learning in 6 different countries, a relationship I learned a lot from during many years.

In late 2005 he gave me a copy of your first People First book and talked about this as part of an educational concept he strongly advised me to familiarize myself with.  However, my very busy schedule throughout the last 6 months, unfortunately kept me from following his advice.  However, when he gave me a copy of the script for the Norwegian translation 2 weeks ago I decided to take the time to really read it with an aim to give him my true evaluation.

May I say that I was positively very surprised!  Based on my more than 35 years of experience as a corporate and leadership consultant I have seen and read quite a lot of what is available within my own field of business. Over the years I have evaluated and given my opinion on many different educational concepts for the corporate world.  However, I have never come across anything even close to what you have created here. I am therefore pleased to give you the highlights of my evaluation as follows:

  1. I am not able to recall that I have ever come across an educational concept which future licensees in Scandinavia (and probably any country) to such a high degree will be able to market, not only to groups within the corporate world as well as to various other organizations, but also to the entire population of any country!
  2. Should any country in the world succeed in exposing most of its population to this concept and the People First philosophy, then, this country will become impossible to beat in the marketplace.  The competitive factor of this country would be huge!
  3. You have created a concept, which is as simple as it is totally unique. The concept as well as the contents has a form, which insures that every company and every man and woman will be able to embrace it and derive tremendous benefits from it, with no need to make any adjustments or changes due to difference in culture.  This is truly “back to the basic” in its poorest and most effective form.
  4. As a person who for years also has been much involved in politics, I feel certain that People First will prove to be a very interesting and well received concept in this environment too!

Mr. Lannom, there is no doubt in my mind that you have created an educational concept with People First, which has the potential to truly change the world. I congratulate you on your insight and understanding of the human spirit and would be proud assist you or your organization on implementing and introducing People First to the corporate world of Scandinavia!

Again, congratulations!

Best personal regards,

Morten Selven
Corporate consultant, Trondheim, Norway


Wow, this is impressive. I love the book; it's in my top 10 of all time…

Willy Benko, Budapest

I have just finishing reading your book "People First", it was a great pleasure. I have read several thousands of self-help books through 30 years and I am not easily impressed.
However, your book did impress me, here are the reasons:
1. It was well written and had a very nice story with a happy ending. (I had tears in my eyes at the end)
2. It was easy reading.
3. It WILL help a lot of people, not only in their jobs but also at home in the family.
4. The "People First Philosophy" will catch on like wild fire (it will be like Dale Carnegie’s "How to Win Friends")
5. The book will be bought by management and given to employees … oops ... purpose partners.
6. Trainers all over the world WILL "steal" and start using "the Pyramid of People Power" by Pastor Lannom in their trainings, like "Maslow's pyramid". (In fact Jack, I have already used your pyramid in Norwegian in some of my seminars because I got it some time back in e-mail Newsletter from someone in USA, and I did not know that you where the one that made it).
Jack, your book will be a fantastic success, I am sure about it and I am proud to know you, and even better, work with you in the coming years. By the way, I have a friend who has translated and published many books among the "Who Stole my Cheese" here in Norway, maybe he/we could get the right to publish it here.

Riino Solberg | Success Magazine – Uganda


Dear Jack! As you know I was privileged to receive a copy of the script for your new book ”People First – Building Lives and Leaving a Legacy” and therefore I had the opportunity to read the first version something like a year ago. Even back then I told you how much I had totally fallen in love with the book, the concept and the story.

However, I never felt I had been able to truly express what I truly felt deep inside about what you have created here. For the last couple of weeks the first published copy of the book has been waiting for me next to the bed before going to sleep at night. And last night I was again able to close it with tears in my eyes while I was lying in bed thinking about what it really is that makes this book and the entire concept so unique! The concept has a certain “magic” to it, which people need to know about.

As you know I have read hundreds of personal development books over the years, from all the well-known authors in the world. Most of them from your own country, people you even know! However, I have never read anything even close like “People First!” The unique “magic” you have been able to create with this concept can best be described by me with the following statement:

“People First has one major unique feature compared to all the other books in the personal development field: Jack Lannon has created a concept in which he is mixing education and personal development with fiction in a series of books written as “easy to read novels” with very interesting characters, fictional men and woman who will become popular in the marketplace!

 The story he is communicating with his excellent writing skills is captivating in a way where emotional experiences creates wisdom and personal development for the reader. And having read the first story with the characters Sifu and Dan in the leading roles, you will want to read the next book to learn more from the exciting lives of Sifu, Dan and their friends.

I truly believe this is the “magic key” which will turn the “People First concept” into a global movement which will have a positive impact on the lives of millions of people and improve the working environment as well as the bottom line for thousands of companies around the world!”

Jack, - I am proud to have you as a friend and pray that God will continue to give you the wisdom you need to create many other life-changing stories with Sifu and Dan in the years to come. You have simply created something. which has the potential of producing world records in global book sales! Your friend and partner.

Helge Normann | President, The GreenPlanet Group
Norway, Panama


Dear Mr. Lannom, During my 31 years as a general practitioner I have noticed among my patients an increasing number of job related stress dysfunctions.  This trend has had an alarming increase during the last 5 years in particular.

My patients are often presenting their problems as a situation I am able to connect to a bad working environment and I am often reflecting on the following fact:  When it comes to products and work procedures the issue of quality control is often on top of the agenda. However, there is no equal standard or requirements when it comes to the human factor and the relationships between each employee, from top management and down.

People First brings us the first practical and most exciting answer to this problem!

As a medical doctor I am convinced that the health benefits from introducing the People First concept into the working environment of companies anywhere in the world, would bring huge benefits, also to the bottom line in terms of profits.

I first read People First – Building Lives and Passing on a Legacy, 4 weeks ago and I have already recommended this book to several of my patients and will keep on doing so
in the future.  In fact, I think that every doctor in my position should probably write prescriptions for this book instead of any solution in terms of medication.

Please put this concept into action around the world as soon as possible!  This is what is needed more than anything else in the world of business today! Best regards,

Ingard Ottemo M.D. Specialist in family medicine.
Trondheim, Norway



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